On the Specifics tab, you can specify Specific characteristics of the Product placed into a particular Amazon Category. It appears if you select Category in the General tab.

Note: the set of Specifics depends on a Category path. That is why it is strongly recommended to select the path which best matches the characteristics of your product.


You select the “Socks” category navigating Clothing, Shoes & Jewelry > Novelty & More > Novelty > Clothing > Men > Socks. The following specifics appear for selection: Clothing Type, Apparel Closure Type, etc.

You select the “Socks” category navigating Sports & Outdoors > Fan Shop > Sports Collectibles > Clothing & Uniforms > Socks. The following specifics appear for selection: Character, Fabric Type etc.

The Classification Data section is filled in automatically based on the selected Category and Product Type. Specifics under the Variation Data section should be completed manually depending on your product variations.


The specifics have a nested structure. Each specific is located in a particular section. For example, Color can be found in Clothing -> Dresses -> Color and Computers -> Printers -> Color.

Use Add Specifics button to search for the needed specifics.

Filter by Desired Amazon specifics if needed.

Note: The desired specifics are those which are advised by Amazon but are not required.

Select the path to the specific which best matches the characteristics of your product.

You can choose multiple Specifics in bulk for which you will further specify values by clicking Select button:

Click Confirm to add the selected Specifics and proceed with setting up their values.

See the list of added Specifics:

Note: In some cases when selecting some Specifics you are obliged to fill in additional related Specifics.

To set the values of the Specifics use Custom Value, Custom Attribute, or choose a Recommended Value.

  • Recommended Values  –  Amazon recommends certain characteristics of your product. Choose the most appropriate one from the drop-down menu.
  • Custom Value – allows you to manually provide specific information about your product rather than choosing from a list.
  • Custom Attribute – use the value of a Magento attribute for each product.

o add Specifics into a particular group of Specifics click   icon.

If you do not know which group your Specific is located in, click Add Specifics button at the top of the page.

For some Specifics, it is possible to set different values. Click   icon to set another value for the selected Specific.

Note: A number of Specifics values is restricted by Amazon and depends on the selected Category and Specific itself.

Note: There is no way to add another value of the Specific via Add Specifics button. Once a particular Specific is selected, it cannot be found in the Search Results. The only way to add another value it is to click  icon.

If the Description Policy is going to be used for a new Amazon Parent-Child Product creation based on Magento Product, some Specifics' values can be automatically overwritten in the future. Such Specifics are marked with icon. In other words, if you select a particular value for Specific Color and use this Description Policy to create a new Amazon Parent-Child Product that varies by Color Attribute, this value will be automatically overwritten with corresponding values of Amazon Child Products.

Recommendation: If you are going to create a new Amazon Product, you should provide as much Product Information as you can, but if you are going to update a part of the information for an existing product - provide only those Product Information, that you are confident about.