Custom Description Editors

By creating the Custom Description, you can personalize the look and feel of your eBay Items.

Use WYSIWYG or HTML mode to write your product description. Click Show/Hide Editor to switch between these modes. After you complete the description, check your results: press Preview to see how the Item will be displayed on eBay.

  • WYSIWYG – simplifies the content creating and editing via inline options and allows you to see what your changes will look like on eBay.
  • HTML – allows using HTML tags and CSS styles to create a more advanced description design.


eBay does not allow using JavaScript and some types of HTML. For more details, read eBay HTML and JavaScript policy, eBay emails and links policy.

Custom Description Inserts

Using the Inserts tool, you can add the product images, attributes to the Custom Description.

Adding Attributes

  • Product Attribute – contains a list of all Magento attributes:

  • M2E Pro Attribute – list of M2E Listing settings:

To add a Magento / M2E Pro attribute, complete the following steps:

  1. Choose the required attribute from the drop-down.
  2. Click Insert.

The Attribute tag will be added in the #name_of_attribute# format. You can put the inserted tag to any place of your Description template.


When you insert the URLs of Base Image / Gallery Images to the Custom Description, the related references will be displayed as a string, e.g. No pictures will be shown.


Before adding the Gallery Image URLs to the Custom Description, enable the Gallery Images option under the Images section in Description Policy.

Adding Custom Static Blocks

To complete the Item description with some constant information, insert Magento Static Blocks in the following format:


M2E Pro tracks the changes of Magento Static Blocks that are used in the Custom Description. Enable the 'Description' option in the Revise Rules of your Synchronization Policy to initiate an automatic Item revise every time the related Static Block is modified.

Adding Products Image(s)

Before adding images via the Inserts tool, please consider the following points:

- If the image is marked as excluded in Magento, it will not be added to the Description.

- For Configurable, Bundle and Grouped Products, images will be taken only from the Main (Parent) Product.

- All inserted images will be displayed from your store web server and will not be uploaded on eBay.

Add Product Image – allows choosing which image has to be added to the custom description. Configure the available Image settings: Position, Width, Height, Margin, Use Watermark. 

  • Position -  select which image should be added to the Description. The value from the drop-down corresponds to the index number of the image in Magento Product. If Product Base Image is selected, the image marked as a Base Image will be added to the Item Description.


The Sort Order column in Magento Product is not taken into consideration. The image is added according to the actual index.

  • Width/Height - use the original picture size or provide the custom values.
  • Margin – specify the bottom and right margin borders of the image.

Add Product Images – allows you to add up to 20 images to the Description. Configure the available Image Gallery settings: Quantity, Displaying, Size, Layout.


The Gallery images provided in the Custom Description are processed via HTML with CSS technology instead of JavaScript to comply with eBay instructions.

  • Quantity – determines a certain quantity of images that has to be added to the Description.
  • Displaying Images – specifies how to display images in the Description. You can use two modes:

- Custom Settings – images will be added according to the Image(s) Width, Image(s) Height, Image(s) Margin you set.

- Gallery View – allows you to quickly view images by clicking on the small thumbnails. Configure the available settings: Main Image Width, Main Image Hight, Gallery Hint.

  • Layout - select in which way the Images should be displayed:

- Horizontal – the images/image thumbnails will be displayed in a row.

If Custom Settings mode of image displaying enabled:

If Gallery View mode of image displaying enabled:

- Vertical – the images/image thumbnails will be displayed in a column.

If Custom Settings mode of image displaying enabled:

If Gallery View mode of image displaying enabled:


According to eBay browser security standards, sellers are required to use secure content in the Item description.

To help the seller be compliant with these standards, M2E Pro supports using secure content in the Custom Description. To enable this feature, complete the following steps:

  1. Ensure that your Magento has a correctly configured SSL certificate. If yes, proceed to Step 2.
  2. Navigate to eBay > Configuration > General > Image Uploading and set the Use Secure Image URLs in Item Description option to Yes. The Image URLs added to the Custom Description will be generated using https protocol.