The Strike Through Price is displayed as a line drawn through the original price of an item. This option is currently available on eBay AU, ES, FR, DE, IT, UK, USA, CA, and eBay Motors Sites.  STP must be greater than the Selling Price. To use this feature, your eBay Account must be participating in the Discount Pricing program.

Reason

eBay requires you to indicate where the Strike Through Price was previously used (for UK and DE sellers only).

Recommended Retail Price - the selling price as recommended by the manufacturer. If you choose this option, the Strike Through Price will be labeled as ‘RRP’ to eBay buyers.

Previous Selling Price used on eBay - this Price was used in a different Listing on eBay 30 days prior to the Item Listing, excluding shipping and handling. In this case, the STP will be labeled as ‘Was’ to eBay buyers.

Previous Selling Price used beyond eBay - this Price was used outside an eBay site either online or offline 30 days prior to the Item Listing, excluding shipping and handling. In this case, the STP will be labeled as ‘Was*’ to eBay buyers.

Previous Selling Price used both on and beyond eBay - this Price was used both on and outside an eBay site 30 days prior to the Item Listing, excluding shipping and handling. In this case, the STP will be labeled as ‘Was’ to eBay buyers.

Note

When both Strike Through Price and Minimum Advertised Price are defined for a product, only Minimum Advertised Price is sent to eBay.

The Minimum Advertised Price should be lower than the Strike Through Price. Otherwise, the product will not be listed on eBay.

Tip

According to eBay regulations, the Discounted Price settings cannot be overridden during an Item revising both via M2E Pro or directly on eBay. If you disable the STP option for the Item in M2E Pro/eBay and run Revise action, the discounted price remains available on the Channel.

To disable STP pricing for the Channel Item, you can:

  • Stop the relevant eBay Item, then relist it with a new Item ID and without STP settings provided. Mind that the Item selling history will be lost.

  • Remove STP value from the Item page by submitting the same price value for both the Price field and the Strike Through Price field: