In this tutorial, you will learn how to start selling your Magento Products on Walmart via M2E Pro. You will go through the preliminary set-up requirements and configuration of Walmart integration.

Preliminary requirements

Before you start configuring Walmart integration, please ensure that:

  • Your M2E Pro version is 1.4.0 or higher. Find detailed information on how to install/upgrade your M2E Pro to the latest version here.
  • You have a Live Seller Account on Walmart.

If these requirements are met, you may start configuring Walmart integration.


If you do not have a Seller Account on Walmart, read this article.

Initial set-up wizard

The following step-by-step wizard will help you to complete the basic settings of Walmart integration.

Step 1. Module registration

Provide your contact details. These details will be associated with your M2E Pro License Key. Once you complete the step, please click Continue.

Step 2. Account onboarding

Select the US or Canada Marketplace to sync your Module with the marketplace data. Then enter the API credentials relevant to the selected marketplace. Please read more details here.


At any time, you can enable/disable the Marketplaces, update the marketplace data under Walmart > Configuration > Marketplaces.


At any time, you can edit Account configuration under Walmart > Configuration > Accounts.

Once the Account is configured, click Continue.

Step 3. General Settings

Provide the SKU and Product ID settings, then press Continue.


You must specify at least one valid and approved Product ID, i.e. GTIN, UPC, EAN, or ISBN. Otherwise, Walmart will not permit to place your offer on its website.


At any time, you can edit SKU / Product ID settings under Walmart > Configuration > Settings > Main. Please note that these settings affect only the non-listed products.

If you need to change the SKU/Product ID of the already listed products, you can use the Edit tool inside the Listing.

Step 4. First Listing Creation

Congratulations! The basic configuration is completed: 

Now you can move forward – prepare your products to be listed on Walmart.

Press Create First Listing to proceed.

Final configurations

To be listed on Walmart, Magento Products must be added to M2E Pro Listing first. Using M2E Pro Listing you may organize your products into the different groups by certain parameters, e.g. product type, brand, promotion event, etc.

The product group approach allows you to share the same description, selling, and synchronization settings across all products inside the Listing.

To complete the configuration of Walmart integration, you need to:

From this point on, M2E Pro starts managing your products automatically.