Support for Mexico marketplace
Starting from the current release, Repricing Service supports Mexico Marketplace for North America Merchants. Make your sales within Amazon Mexico more profitable using the full suite of repricing tools.
Note: Amazon Mexico is not supported by 6.4.10 M2E Pro version for Magento v1.x, 1.2.2 M2E Pro version for Magento v2.x. This functionality is in the development stage now. Therefore, M2E Pro Connector cannot be temporarily used for adding Mexico Marketplace Inventory to the Service.
Ability to create Custom Scenarios of the competitive selling
This release gives you a significant flexibility to compete differently depending on Amazon marketplace conditions. Turn the circumstances to a good account.
You can create your own scenario of Service behavior based on:
- a presence of particular Merchant;
- specific features of Competitor's Offer;
- specific features which your Offer possesses;
- your Seller Rating.
So, when does it make sense to add a custom scenario?
Example #1. Amazon is your main Competitor
Obviously, Amazon is your toughest competitor. A great customer service, affordable pricing, and quick shipping make Amazon a trusted seller, therefore, puts it in the advantageous position. However, you can still capture the Buy Box. If you are a Featured Merchant and meet the seller performance targets, your pricing becomes a determinative factor for the winning of Buy Box.
Using the Custom Scenario from the screenshot below, your Price will be automatically decreased to the Min value giving you an additional edge. Once you are on a par with Amazon, it will share the Buy Box with you.
Example #2. Your Offer is the only one which is fulfilled via AFN
If you are using Amazon fulfillment network and have great performance metrics, most likely you will win the Buy Box no matter what your price is.
It is because Amazon emphasizes the importance of matching its standards to become a Buy Box holder. By using AFN you are able to meet those standards. Herewith, since you are fulfilled by Amazon, you have an obvious edge over the non-FBA sellers. So, even if they are priced lower, you can still get the Buy Box.
It means that you can sell your Item at the Max Price without losing a leading position. Use the Custom Scenario as described below to increase your profit margin.
Example #3. Your seller rating is not high enough
Seller Rating is an overall measure of customer satisfaction from the product or service you provide. High rated sellers are more reliable, so it is a better option for any Buyer. If your Rating is not yet high enough, you can provide some kind of price manipulation to attract more Customers. Create Scenario which allows automatically decreasing your Price to the Min value in case your rating is low.
Custom Scenario is an effective tool to beat your competitors. Now you can control your pricing like never before.
The procedure of Rule creating has been reworked. Such basic configurations as 'If there are no competitors', 'If you are the Buy Box Winner', as well as Custom Scenarios precede the Strategy settings in this release.
'Inactive (out of stock)' and 'Inactive (out of top 20 offers) statuses have become available within the Service
Before, if your Item has no stock or gets out of top 20 offers for the particular ASIN, it was marked as 'Inactive (unable to reprice)'. However, this status was not informative enough for most Service users. To distinguish Product states more accurately, the separate statuses have been provided.
So, 'Inactive (out of top 20 offers)' status is set in case your Offer is not currently among the first 20 positions. The item whose stock is temporarily unavailable has 'Inactive (out of stock)' status. Both statuses prevent the Item from being repriced until the mentioned reasons are obviated. But once it is done, the Active state and the repricing function are resumed automatically.
Note: due to technical reasons, it can take up to 24 hours to reflect the Channel changes made to Item quantity. We strongly recommend controlling the stock levels attentively to prevent a zero stock and a subsequent delay in repricing.
Ability to run the re-onboarding of a Broken Item via manual action
When Item is added to the Service, it goes through the onboarding which allows collecting Product data from the Channel. Sometimes Item onboarding could fail due to the technical issues on Amazon side. It means that some required Product data has not been received by Service (e.g. Product Condition value), therefore, Item can not be further processed.
However, Users can now attempt to resolve this problem on their own. Once a 'Reset' action is applied to a broken product, Service tries to recollect the missing data. If it is successfully done, Item becomes Active, therefore, its Price can be managed via repricing settings.