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eBay requires including Product Identifiers for Items with New, Manufacturer/Seller Refurbished conditions listed in certain eBay Categories. Please read more information here.
Product Identifiers include:
Beginning in Spring 2018, a new product-based search is launched on US, UK, AU, and CA [English] eBay sites to make the buyers' experience more consistent. All merchants are required to can associate their Items with the products in eBay catalog on these sites. In order to list/revise your offers on the channel, you need to provide eBay catalog using eBay Product ID (ePID) and a valid GTIN (UPC, ISBN, EAN). that increases item visibility.
Why does eBay require Product Identifiers to be included for some items?
Search engines on eBay or other external sites like Bing and Google use thousands of algorithms to help identify and display relevant product matches during online search sessions. Product Identifiers help those search engines capture eBay sellers' merchandise and display it in relevant searches.
What are the benefits of including Product Identifiers?
Product Identifiers help buyers find your Item easier and faster both on eBay and in search engines. Items that include Brand, MPN, GTIN, ePID have better visibility in eBay search results and navigation. Therefore, including Product IDs to your eBay Items allows you to benefit from:
Please, consult eBay Seller Center article to learn more details.
M2E Pro Team always do it best to stay compliant with the Channel enhancements. Using M2E Pro, you can send a full set of eBay Catalog Identifiers both for the Single and Variational Items on eBay.
What aspects should be considered?
Depending on eBay Category, the Product Identifiers may be required, not applicable or optional. If selected Category requires Product Identifier, you will see the following notification on the 'Item Specifics' step.
If Product Identifiers are provided for the restricted Categories, M2E Pro will not submit them to the Channel to prevent eBay errors. The related records will be added to the Logs:
Brand and Manufacturer Part Number may be required Specifics in some eBay Categories.
In Description Policy, you can specify GTIN, ePID, Brand, and MPN values should be sent for the Simple, Configurable and Grouped Products.
In Manage Variation pop-up, you can provide eBay Catalog Identifiers for each variation of your Bundle, Downloadable and Simple with Custom Options Products. You will find 'Manage Variations' link in M2E Pro Listing next to a Multi-Variation Product.
eBay enforces their rules of using product identifiers and expands the list of categories where product ids are required.
If you have listed an Item to eBay without product identifiers, but later they become required for that category, you may face the following warning:
To resolve the issue, please provide the valid Product ID for the Item, then apply a manual Revise action in the eBay View Mode of M2E Pro Listing.