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Extension for Magento v1.x

Amazon Integration 

M2E Pro for Magento v2.x is available. Information about releases can be found here.

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Amazon Catalog includes a great number of Products. Most probably Product you are going to sell already exists there. The only thing you should do is to find necessary ASIN/ISBN with a help of M2E Pro Search Tool. If the relevant Product is not found, you can create a new one.

In this article, we will overview this process.

Note

Description Policy cannot be assigned to Simple with Custom Options, Bundle and Downloadable with Separated Links Magento Products.

To list Product Variations under a New ASIN/ISBN, please use Configurable or Grouped Magento Product type.

Description Policy for new ASIN/ISBN

If you want to sell new Product on Amazon you should create Description Policy and fill in required fields such as UPC/ EAN, Category, Brand, Manufacturer, Main Image.

To prepare Description policy for the creation of New ASIN/ISBN you should enable the “New ASIN/ISBN creation” option. Set “Yes” in the “Enabled” field.

 

UPC/EAN settings

The UPC/EAN of the product you want to sell must not exist in Amazon Catalog.

Note: Parent Product does not have UPC/ EAN. Each Child Product and Simple Product on Amazon has unique UPC/EAN.

In case you sell Products which do not have UPC/EAN (e.g., hand-made), you can use Product ID Override option which allows not to specify UPC/EAN.

Note: Amazon exemption is required to sell Products without UPC/EAN. The exemption is granted for your Amazon Account and particular Amazon Category. To request an exemption please contact Amazon support.

Find out more about setting up UPC/EAN.

Category

New Amazon Product should be placed into particular Category. This is required condition of Amazon.

The Category should support Variational Products. Variational Theme of the selected Category should coincide with a set of Attributes in Magento Variational Product.

Selected Category defines Specifics in the Specifics tab.

Find out more about setting up Category.

Specifics

Specifics let you provide different Product Details, such as Style, Model, Material etc. The set of Specifics depends on the Category.

It is recommended to set as much descriptive information of the product as possible. Choose as many Specifics as you can.

During the listing you may receive errors pointing out to the inaccuracy of Specifics values. In this case you should either edit them or not set them at all if possible.

Find out more about setting up Specifics.

Brand, Manufacturer

Brand and Manufacturer are required to add new Product on Amazon.

Find out more about setting up Brand and Manufacturer.

Images

To add new product into Amazon Catalog you have to provide its Main Image. Products which do not have images can be blocked by Amazon. In this case they will be taken out of the sale until the images are added.

Find out more about setting up Images.

Creation of new Amazon Product on the basis of Magento Product

There are 3 ways to launch creation of new Amazon Product on the basis of Magento Product via M2E Pro:

  • During adding product into the Listing;
  • By choosing appropriate action from the Actions list when Product is in the Listing (can be used for several products in a bulk);
  • By clicking  icon in appropriate line in the Listing.

When adding product into the listing M2E Pro is trying to assign ASIN/ISBN at once on the basis of Search Settings (if specified).

  1. If corresponded ASIN/ISBN is not found, you will be offered to create a new Product on the next step. Click “Yes” if you want to create it.

 

As the Description Policy is required for new ASIN/ISBN creation, on the next step you should choose among few options available for assigning Description Policy.

  • All products same Description Policy - Products will be listed using the same Description Policy.
  • Based on Magento Categories - Products will have Description Policy set according to the Magento Categories.
  • Set Manually for each Product - set Description Policy for each Product (or a group of Products) manually.

Description Policy should be valid with respect to all the products which are going to use it.

Description policy cannot be assigned in case:

  1. New ASIN/ISBN Creation” option is disabled;
  2. You want to list Magento Variational Product but selected Category does not support it;
  3. You want to list Magento Variational Product but set of Attributes in Magento differs from the set of Attributes on Amazon for the selected Category.

When you have set the Description Policy, click Continue button to proceed with adding products into the Listing.

You can list Products immediately or review them before Listing.

The Description Policy assigned to your Product you can see by switching to the Settings view mode in your Listing

Note: When Description Policy is assigned to Magento Product on the basis of which new ASIN/ISBN will be created or is being created now, some of the fields are not available for editing (e.g., you cannot change the Category or disable the New ASIN/ISBN creation feature).

2. If the step of New ASIN/ISBN creation was skipped during the adding product into the Listing, you can set up New ASIN/ISBN Creation when product is already in the Listing.

To do so switch to the Amazon View Mode, select necessary products, choose Assign Settings for New ASIN/ISBN from the Actions list, click Submit button.

 

If products do not have Description Policy assigned or Description Policy cannot be used for New ASIN/ISBN creation, a window with policies grid will be opened.  

To set Description Policy, choose from the selection window that appears or create new policy by clicking Add New Description Policy button.

Click Assign to return to the previous screen. You can observe the Description Policy assigned on the Settings view mode of your Listing

Note: When Description policy is assigned to Magento product on the basis of which new ASIN/ISBN will be created or is being created now, some of the fields are not available for editing (e.g., you cannot change the category or disable the New ASIN/ISBN creation feature).

3. You can set up New ASIN/ISBN creation for each product in the Listing separately.

To do so switch to the Amazon View Mode and click  icon in ASIN/ISBN column of appropriate line.

Click Assign Settings for New ASIN/ISBN in the appeared pop-up

If products do not have Description Policy assigned or Description Policy cannot be used for New ASIN/ISBN Creation, a window with Policies grid will be opened.  

To set Description policy, choose from the selection window that appears or create new policy by clicking Add New Description Policy button.

Click Assign to return to the previous screen. You can observe the Description Policy assigned on the Settings view mode of your Listing

Note: When Description Policy is assigned to Magento Product on the basis of which new ASIN/ISBN will be created or is being created now, some of the fields are not available for editing (e.g., you cannot change the category or disable the New ASIN creation feature).

Listing Magento Products that are ready for creation of new Amazon Product

When Magento Product is ready for creation of new Amazon Product, you can list it either manually or automatically.

During the listing process of Magento Product which is ready for creation of new Amazon Product the following steps are performed:

  1. New ASIN/ISBN is created in the Amazon Catalog on the basis of data specified in the Description policy;
  2. New Item is added into Amazon Inventory with appropriate price, quantity etc.

If new ASIN/ISBN was not added into Amazon Catalog, new Item cannot be added into Amazon Inventory. In this case you should edit incorrect data preventing from adding product into Amazon Catalog or not specify them at all of possible.

Before creating new Amazon Product, M2E Pro checks whether the same UPC/EAN exists on Amazon. If Amazon Product with such UPC/EAN is found, Magento Product is linked with it and new Amazon Product is not created. Thus, enabling New ASIN/ISBN Creation option does not guarantee creation of new Amazon Product.

Advanced

Once you provide accordance of Magento Variation or Option and Amazon Variation or Option, you can save this match.

So when you click on Manage Variations link in a Listing, you will see new tab Advanced in a grid, where you can manage earlier saved Attributes and Option matching.

This tab is always available and there are two blocks of settings:

  • the block of managing for automatic M2E Pro Actions, where you can select if M2E Pro should always ask you/save/not save the Attributes/Options you matched.
 

Note, the values set up in this block are global. So they will be used for all your Products.

  • the block of managing of saved matches, where you can observe/remove saved matches.

Creation of New Amazon Parent-Child Product on Amazon

Before starting to create new Amazon Parent-Child Product on the basis of Magento Variational Product, we recommend to get acquainted with logic of Amazon Parent-Child Product and the way M2E Pro works with it.

To start selling new Amazon Variational Product on the basis of Magento Variational Product you should create Description Policy and assign it to your Magento Product. Description Policy assigned to Magento Parent Product will be applied to all the Child Products connected with it.

When Magento Variational Product is ready for creation of new Amazon Variational Product, you can list it. Since you are creator of the Variational product, Parent Product and Child Products will be added into your Amazon Inventory after it is successfully listed.

If you list Magento Variational Product under new ASIN/ISBN, M2E Pro automatically considers you as a creator of Amazon Variational Product.

If you list Magento Variational Product under existing ASIN/ISBN and this ASIN/ISBN was previously created by you, you can “inform” M2E Pro about it. For that click Manage Variations, switch to the Settings tab, and click I am the Creator button.

M2E Pro will start verification process that will determine whether or not you are a creator of the Parent ASIN/ISBN. You should specify SKU of the Parent Product located in your Amazon Inventory.

If SKU is found and ASIN/ISBN of Amazon Product coincides with ASIN/ISBN of Magento Product, M2E Pro marks it as “yours”.

Note: Parent Product is not added into your Amazon Inventory if you list Magento Variational Product under existing ASIN/ISBN.

If you are creator of Amazon Variational Product you have ample opportunities for product management:

  • You can create unlimited number of new Child Products for this Parent Product;
  • You can create new Options of the Attributes by which Parent Product varies (e.g., red, green, white etc.).
Note: If similar Parent Products were matched by Amazon, you may not be able to add new Child Products even if you are a creator.
Note: You cannot create new Attributes as they are strictly regulated by Amazon.

That is why for M2E Pro it is necessary to know if you are creator of Amazon Variational Product or not.

Note: If you sell Magento Simple Products it does not matter if you are creator or not as this does not effect the process of product managing.

Also you should select a Variation Theme. You can find it on the Settings tab of Manage Variation pop-up.

Once you select a Variation Theme, you will be able to specify Variation Attributes.

In some cases there is no appropriate Variational Theme available in a drop-down menu. So you should create a Virtual Attribute for missing Variational Attribute.

For example, your Magento Product varies by 3 Variational Attributes - Color D, Size D and Manufacturer D. But the list of available Variational Themes has only Size, Color value.

In the Variational Attributes block you will see all your Magento Variational Attribute and you will be able to set accordance with existing Amazon attributes.

And for Attribute Manufacturer D that does no exist on Amazon you can imitate the value by selecting one of the available options from your Magento Product.

Once the value is selected, M2E Pro thinks that your Magento Variational Product is available only with one Manufacturer - Anashria.

However, the situation can be opposed and the Variation Theme can contain more Attributes then the Magento Product.

For example, your Magento Product varies by 1 Variational Attributes - Color D. But the list of available Variational Themes has Size, Color value.

So you should virtualize one of Amazon Variational Attributes to list your Product on Amazon.

Thus firstly you should select accordance between existing Magento Variational Attribute Color D and Amazon Variational Attribute Color.

And then enter a value for Amazon Size Attribute which you want to use.

So M2E Pro will think that your Product is available only with Size Small but with different Color values. And you will be able to list such Product on Amazon.

 

Please be thoughtful, as the value you provided for the Virtual Attribute cannot be changed.

 

Note

If you created new Amazon Parent-Child Product, M2E Pro will automatically add/create new Amazon Child Products. So you should just add new Associated Product with Color Black to your Magento Variational Product and M2E Pro will add new Child Product with Color Black to your Amazon Parent Product.

However, if you assigned existing ASIN/ISBN and passed the process of verification by SKU, M2E Pro can do not add new Child Products. It is concerned with the fact that to create new Child Products it is necessary to have non-selling Child Products at the moment.

For example, you have matched Amazon Parent ASIN/ISBN assigned to Magento Product, passed the verification process and "informed" that you are a creator of this Amazon Product, but you have not specified the accordance between Magento Variations and Amazon Variations with Colors Red and Green. In such case M2E Pro will not add new Child Products automatically.

Best Practice for Creation of new Parent-Child ASIN/ISBN

Let’s consider the steps of the new ASIN/ISBN creation on the basis on Magento Variational Product in short.

You have Magento Configurable Product. To start listing it on Amazon you should:

  • Create an M2E Pro Listing and add your Product there.
  • Use Search Tool to make sure such Product does not exist on Amazon.
  • Create Description Policy and enable New ASIN/ISBN Creation. Specify the required fields for New ASIN/ISBN Creation.
  • Assign Description Policy to the Magento Product.
  • Make sure that Variational Theme of the selected Category coincides with a set of Attributes of Magento Configurable Product.
  • If selected Category does not have appropriate Variational Theme, you should change the Category.
  • List Magento Configurable Product either automatically or manually.
  • If the process of Listing is interrupted with errors, you should edit appropriate data of the Description Policy or not specify them at all if possible.
  • When new Parent Product is created, M2E Pro will automatically create Amazon Child Products on the basis of the Magento Child Products.
  • Child Products will use the same Description Policy as Parent Product.
  • If new Child Products is added for Magento Configurable Product, M2E Pro will automatically create a corresponded Amazon Child Product.